The heart-warming piece begins with Jimmy’s son talking about the bond he and his farther formed, after his parents went their separate ways; a love of steak being one of them.

As the young man lovingly prepares the steaks, talking of the pairs favourite seasonings and ways to cook, viewers quickly learn that he is in fact preparing the steak for his fathers Valentine's date.

With a quietly humorous undertone that sheds light on an aspect of modern family life that may not often be thought of, the spot is heartwarming and sweet, and the gentle grade only works to support this throughout.

Mill Colourist James Bamford worked across the spots for the campaign, and comments, “We went for a really natural approach to this project, curating a grade that feels deep and rich without losing too many details.  We shaped the image quite a bit to help with the cosy feeling, keeping it as cinematic as possible throughout, with the eye being thoughtfully led. The subtle but wholesome grade compliments the storyline throughout, giving a really rounded feeling of warmth and happiness.”