Super Bowl not only marks a momentous moment in the sporting calendar, but is also one of the highlights of the advertising year. Around 100,000,000 people in 180 countries watch the big game and the focus is as much on the big brand commercials as on players.

It was another successful year for The Mill and we were lucky to collaborate with some fantastic creative minds and create an array of action packed, fun filled and comedic spots.

For commentary on all of our big game spots and top highlights from last night follow us on Twitter and check out the full collection of our Super Bowl LI work. 

Congratulations to all our Super Bowl clients on another year of great work, and of course congratulations to the Patriots, on an epic victory!