The Mill teamed up with Wieden+Kennedy (Portland) to retell a classic tale set in today’s modern age of handheld devices and on-demand tax services. Humpty’s latest debacle was presented in three parts in TurboTax’s campaign for Super Bowl LI.
With a real person’s face and an oversized model of an egg to work with, The Mill’s task was to create Humpty as a photo-real character.
The Mill’s James Allen, Shoot Supervisor and Lead 2D Artist, says, “From a technical standpoint, the main challenge was marrying a solid egg with a real, moving face as it spoke. It took considerable stabilizing and morphing to achieve a seamless composite.”
Be sure to catch the full campaign, starting with the famous tumble itself in the aptly named ‘Humpty Fall’.