The Mill's process involved the integration of beautifully filmed footage with extra CG crowds built using massive. The Mill 2D lead artist, Paul Downes, explains, "From the initial story boards it was clear this was going to be a truly cinematic piece for a good cause and we were really glad to be a part of it. The challenge was to take the beautifully shot plates and fill them up with CG crowds whilst maintaining all the delicate light and drama of the landscape. We worked hard to make sure the CG crowds sat seamlessly with the talent filmed on location. It was wonderful to create such a strong piece that supports the message of the campaign."

Charlotte Carr, editor said, “It was really important of us to show scale, but for me it was also key to have the close up detailed shots of individuals. Seeing their faces and emotions really brings the humanity to the piece and emphasized the breadth of everyone coming together and how the responsibility is shared among us all.” 

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