BMW
M4 - 360 Driving Experience
Working closely with FCB Inferno, Mill+ created this thrilling 360 driving experience for BMW to help tell a story of car evolution.
Director:
Aidan Gibbons
Production Company:
Mill+
Agency:
FCB Inferno
Aidan Gibbons
Production Company:
Mill+
Agency:
FCB Inferno
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The 360 experience, shot at Thruxton Race Track, thrusts the user into the driving seat of 'BMW Hero' cars representing four different generation vehicles of the BMW 'M Series', to promote their latest driving experiences.
The team used a wide range of retro imagery to ensure the user gained a real sense of being transported in time through the 1970s, 1980s, 1990s and early 2000's, nodding to various models and moments in racing history in the process.
The opportunity to tell this story of how the 'M' evolved over the last 4 decades doesn’t come around very often. Shooting in 360 was a perfect medium to place you right in the centre of that story.
Using custom built camera rigs, we place the viewers in the passengers seats of the E9, M3 and M4 GTS, driven by some of the UK's best precision drivers. We even mounted custom 360 rigs outside the cars, right above the ground as they battle it out on the UK’s fastest race circuit.
As we jump through the eras, we hear the unique engine sounds of the cars and can even feel the handling of each vehicle. Definitely one for the petrol heads!'
CreditsCredits
Agency
Agency: FCB Inferno
Producer: Kate Grenfell
Creative Director: Owen Lee
Creatives: Ali Dickinson, Jack Walker
Account Director: Laura Kelly
Account Manager: Alex Ashford
Producer: Kate Grenfell
Creative Director: Owen Lee
Creatives: Ali Dickinson, Jack Walker
Account Director: Laura Kelly
Account Manager: Alex Ashford
Production Company
Production Company: Mill +
Director: Aidan Gibbons
Head of Content / Producer: Josh Davies
Production Manager: Terri Wood
360 Photography & Stitching: Sebastian Hagemeister at Krafted
Director: Aidan Gibbons
Head of Content / Producer: Josh Davies
Production Manager: Terri Wood
360 Photography & Stitching: Sebastian Hagemeister at Krafted
VFX & Design
VFX & Design: The Mill
Executive Producer: Ian Berry
Producer: David Keegan
2D Artists: Leandro Vasquez, Georgina Ford, Olivia O’Neil, Gavin Marler
Executive Producer: Ian Berry
Producer: David Keegan
2D Artists: Leandro Vasquez, Georgina Ford, Olivia O’Neil, Gavin Marler
Colour
Colour: The Mill
Executive Producer, Colour: Dan Kreeger
Colourist: Mick Vincent
Colour Assist: Brendan Buckingham, Thomas Mangham
Executive Producer, Colour: Dan Kreeger
Colourist: Mick Vincent
Colour Assist: Brendan Buckingham, Thomas Mangham