Halifax has today (Sunday 8 January) unveiled Scooby-Doo as the latest iconic character to feature in its new TV advertising campaign.

Following the success of its Top Cat campaign which made Halifax the only bank to feature in Adwatch’s most memorable ads of 2016, it has teamed up with adam&eveDBB for the latest ad which sees Scooby-Doo and the Gang escaping the clutches of a mummy by scooting in to a Halifax branch.

The hapless heroes find out how Halifax rewards its customers with money back through everyday purchases. As they enjoy a pizza after a trip to the shops, Scooby-Doo hands over his Halifax debit card to pick up the tab when he’s confronted by the villain. Scooby-Doo then captures the mummy, before being congratulated by the rest of his mystery-solving Gang.

2D Lead Artist Henry Foreman shares; 

"Working with some of our favourite childhood cartoon characters was once again a great nostalgic experience. The darkness, rain and lightning of the storm all came together to bring classic Scooby-Doo mystery to the commercial. The fully animated end sequence was a completely original design, which gave us a brilliant opportunity to showcase the teams love for the original series. "

The advert was filmed in London’s Hanover branch and features Halifax colleagues as extras.