J2O
Pool Party
Working with BBH, Director Vania Heyman and Prettybird, The Mill helped to create this colourful and fun spot for J20.
Director:
Vania Heymann
Production Company:
PrettyBird
Agency:
BBH
Vania Heymann
Production Company:
PrettyBird
Agency:
BBH
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The ad features a number of inflatable characters enjoying a pool party, kicking back and relaxing in the sunshine, mirroring J2Os endline, 'It's Joy time'.
The Mill's 2D Lead Artist Jo Tang explains, 'Most of the movements of the inflatables were shot in-camera using devices to manipulate their actions. Our main task was to ensure that all evidence of these devices were eliminated and the characters were seamlessly composited in situ so as to ensure the focus of the viewer remained on the humorous activity of the inflatable party.'
The Mill's 2D Lead Artist Jo Tang explains, 'Most of the movements of the inflatables were shot in-camera using devices to manipulate their actions. Our main task was to ensure that all evidence of these devices were eliminated and the characters were seamlessly composited in situ so as to ensure the focus of the viewer remained on the humorous activity of the inflatable party.'
CreditsCredits
Agency
Agency: BBH
Producer: Katie Burkes
Creative Director: Uche Ezugwu
Creatives: Mikael Alcock, Doug Fridlund
Production Company
Production Company: PrettyBird
Director: Vania Heymann
Producer: Hannah Cooper
Editorial
Editor: Vania Heymann
VFX & Design
VFX & Design: The Mill
Producer: Clare Melia
Shoot Supervisor: Pete Smith
2D Lead Artist: Joseph Tang
2D Artists: Esther Berglund, Richard McKeand, Paul Wratten
Colour
Colour: The Mill
Colourist: James Bamford
Colourist: James Bamford
Stills
