DOTS
Play Beautifully
Working with GMUNK out of Tool LA, The Mill helped to create this inspiring and dynamic spot for the gaming app, ‘DOTS’.
Director:
GMUNK
Production Company:
Tool LA
GMUNK
Production Company:
Tool LA
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The ad features sixteen year old U.S. Olympic gymnast Laura Zeng performing a mesmerizing floor routine holding a ball of glowing light.
The luminous light of the ball changes from one soft neon glow to another, transcending to create a glowing trail which marks each of her captivating movements and reflects the markings of the dots created when using the app, in turn, helping to encourage it’s users to play as beautifully as the gymnast moves.
The luminous light of the ball changes from one soft neon glow to another, transcending to create a glowing trail which marks each of her captivating movements and reflects the markings of the dots created when using the app, in turn, helping to encourage it’s users to play as beautifully as the gymnast moves.