Mill+ Art Director Anais La Rocca injected her artistic flair into the film, combining the footage and work of designers, typographers, GIF makers, body painters and illustrators to create original work which became the focal point of Sundae’s story line. La Rocca mentions “As a director, one of the key challenges with this project was reconciling all the different artistic mediums to create something that cohesively shows what all these artists have in common. We managed to harmonize all of these elements by framing the raw creation of the art and process of the work.”