The ad features an adorable young boy experiencing the often all encompassing pulling power of technology, from his father engrossed in a football match starring Robert Lewandowski, to his mum working late on her laptop at home.

Cleverly showcasing the slick and desirable range of Huawei products on offer but with an intelligent and thoughtful twist, the spot asks users to put away their technological devices at Christmas time and ‘be present’ with their family.

The Mill’s Lead 2D Artist Richard De Carteret explains, 'This project demanded the use of numerous techniques, including extensive matte painting, stadium builds, crowd replication and CG set extension.

The daughter’s texting scene presented the biggest challenge as we had to convey the idea of digital information sharing in an abstract but readable way. This opened the door to many possibilities and ideas, and after many iterations a successful result was achieved.

Having close contact with Huawei's top executives at the start gave us rare in-depth brand knowledge which was invaluable in creating the final film.'