The Mill collaborated with Grey Worldwide and Director Harold Einstein of Dummy to create Best Buy’s Holiday 2016 Campaign. In the festive spot, a band of not-so-nimble 'Nutcrackers' lends a helping hand.
Artists at the Mill used CG elements to bring the Nutcrackers to life. While building the characters, the VFX team ensured each had its own quirky personality. The cheerful tone was enhanced with a bright palette by The Mill's Colourist Gregory Reese.