Sainsbury's
Christmas 2016
Working with AMV, Director Helen Downing at Pulse and Sam Fell at Passion, The Mill helped to create this latest ad as part of the Sainsbury’s 2016 Christmas campaign.
Director (Live Action):
Helen Downing
Director (Animation):
Sam Fell
Production Company (Live Action):
Pulse
Production Company (Animation):
Passion Pictures
Agency:
AMV
Helen Downing
Director (Animation):
Sam Fell
Production Company (Live Action):
Pulse
Production Company (Animation):
Passion Pictures
Agency:
AMV
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The heartwarming and feel-good spot presents a mixture of live action food shots and animated characters who interact with the beautifully presented food from this year’s Sainsbury’s festive selection.
The Mill’s 2D team worked to composite the food and animation shots together so they were integrated fully into the ad whilst also undertaking detailed food beauty work.
Mill Head Colourist Seamus O’Kane completed the warm, tonal grade to reflect the cosy home and wholesome food on display.
The Mill’s 2D team worked to composite the food and animation shots together so they were integrated fully into the ad whilst also undertaking detailed food beauty work.
Mill Head Colourist Seamus O’Kane completed the warm, tonal grade to reflect the cosy home and wholesome food on display.
CreditsCredits
Agency
Agency: AMV
Producer: Rebecca Sharf
Production Assistant : Nikki Holbrow
Production Assistant : Nikki Holbrow
Creatives: Andy Clough, Rich McGrann
Production Company (Live Action)
Production Company: Pulse
Director: Helen Downing
Producer: Lucy Kelly
Production Company (Animation)
Production Company: Passion Pictures
Director: Sam Fell
Producers: Debbie Crossup, Steven Riley
Director: Sam Fell
Producers: Debbie Crossup, Steven Riley
VFX & Design
VFX Company: The Mill
Producer: Freya Hewett
Production Assistant: Jomana Ayoub
Production Assistant: Jomana Ayoub
2D Lead Artist: John Thornton
2D Artists: Adam Maynard, Joseph Tang
Art Department: Tom Wansbrough-Jones
Colour
Colour: The Mill
Colourist: Seamus O’Kane
Colour Assist: Tom Mangham
Colourist: Seamus O’Kane
Colour Assist: Tom Mangham
Stills
