The spot, shot in a remote beach-side location, sees the star being followed by an all female film crew, dressed in black and playing the role of the paparazzi in a playful commentary on the artist’s celebrity status and the tribulations of fame.
The bleak setting is a contrast to the relatively uplifting lyrics in the song which focus on loving life rather than looking backwards on previous mistakes.
Mill Colorist David ‘Luddy’ Ludlam graded the piece.