The spot focuses on Lemsip’s combination relief capsules that aim to offer people 24 hour cold and flu relief; as animated versions of the product, Lemmie and his friend demonstrate the art of teamwork in coming to the rescue of a worker suffering with cold and flu symptoms.

 
Director Jon Riche comments “I always enjoy working on Lemsip spots as I think Lemmie is a great challenge as a character. With no face as such, you have to garner his expression through a more physical performance, which is both fun and difficult somewhat.  Our animation team is always up to the challenge and the result is another fun and engaging spot.”