In this humourous spot, viewers see the last 90 years of British history and it’s most laboursome moments through the eyes of the advert's main character. With a focus on various unrelenting moments, sweet relief comes to the main character in the form of a Rustlers burger.  The piece cuts to color and he shows a smile -  reflecting his true happiness that a burger that's ready to eat in 90 seconds is finally available.
Lead 2D Artist Gareth Brannan comments "The newest Rustlers campaign was a real pleasure to be a part of, giving viewers a chance to reflect on just how bad our protagonists life was until the microwave burger came along. Our main job was to enhance the backgrounds to make them feel that they where from days gone by - the opening shot is a great example of this - the factory town covered in smog gives a real feel for the historical scenes within the spot."