The spot is product focused with clean shots and a soft, palatable grade which is contrasted by the vivid and detailed shots of the fruit. 

The result is simple and aesthetically pleasing, making it a strong addition to the Quakers Oats ‘Super Goodness’ campaign. 

 

Lead 2D Artist, Siro Valente explains, “We worked closely with Director Tom Merilion on this job to work on enhancing the beauty of the shots. We created steam elements to draw attention to the hot fresh bowl of porridge and we also worked to create the 'heart explosion' by combining the new plates created in the studio with the live action shots taken on set. The result sees a clean piece that allows the boldness of the fruit and the wholesomeness of the porridge to stand out in the right places.”