Artists at The Mill collaborated with Director Dave Laden of
Hungry Man to create a campaign for Google Duo, using 2D animation and a
hand-drawn style to bring out the personalities of 10 unique, lovable characters.
The Mill’s Animation Director, Lisha Tan, led
the VFX & Design team in creating a total of five spots. To help
differentiate each character, it was all in the small details. The campaign
relied on simplistic looks to capture the fun and sincere elements of the pieces.
The Mill’s Colour team also emphasized soft tones to maintain naturalness
throughout. Lisha explains, “For
each character, we created a pose sheet to give the agency a general idea of
what they’d look like. With the Toothpaste character, we had him working out