The Mill’s Animation Director, Lisha Tan, led the VFX & Design team in creating a total of five spots. To help differentiate each character, it was all in the small details. The campaign relied on simplistic looks to capture the fun and sincere elements of the pieces. The Mill’s Colour team also emphasized soft tones to maintain naturalness throughout.

Lisha explains, “72andSunny gave us wonderful descriptions of what each character was going to be like; Coffee Pot was neurotic, for example, and Creamer was calm. This helped inform the design of each character and really develop their personalities.”