After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis released a full-length commercial, “Airboat”, in collaboration with Havas, revealing more of the character’s mystique and depth.
In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand dunes and spars in Samurai armor. The modernized campaign features a more interactive character whose adventures show why he’s different and how he’s gained his legendary status.
The Mill’s team of VFX artists led by CCO Angus Kneale, Lead 3D Artist Tom Bardwell and Lead 2D Artist Mikey Smith aided in bringing the action packed dynamic spot to life with a range of effects including complex augmentation, elements such as knives and butterflies created in CG, bespoke simulations and vast matte paintings.