Cadbury
Big Race
From the campaign ‘Spots vs Stripes’ comes Cadbury’s latest, ‘Big Race’. With help from Fallon London, Brink and director Andreas Nilsson, Cadbury’s challenges UK residents to be the next big record holders in preparation for the London 2012 Olympics. The 60-second spot sees competitors take on various tasks such as the technical unwinding of toilet rolls and speedy bed-making, all in aid of the Games.
Director:
Andreas Nillson
Production Company:
Blink
Agency:
Fallon
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The comical spot, directed by Nilsson, who is acclaimed for his creative work on various music promos including MGMT's 'Flash Delirium' and Placebo's 'Trigger Happy Hands', required The Mill team to create various elements, including set and crowd extensions. Mill Colourist Aubrey Woodiwiss completed an atmospheric grade, adding to the intense, clinical feel of the record breaker lab.
CreditsCredits
Agency
Agency: Fallon
Producer: Michael MacMillan
Creatives: John Allison, Chris Bovill
Production
Production Company: Blink
Director: Andreas Nilsson
Executive Producer: Andrew Studholme
VFX & Design
VFX & Design: The Mill
VFX Producer: Chris Batten
Shoot Supervisor: Jerome Lionard
2D Lead Artist: Jerome Lionard
2D Artist: Maxime Chaix
Assists: Georgina Ford (NUKE), Brad Wood (NUKE), Ollie Harris (AFX)
Colour
Colour: The Mill
Colourist: Aubrey Woodiwiss
Colourist: Aubrey Woodiwiss