The Mill has teamed up with Blonde + Co to grade six powerful spots that rally against domestic violence. Created in collaboration with the National Coalition Against Domestic Violence (NCADV) and launched during National Domestic Violence Awareness Month, #NotAFan addresses domestic violence in professional sports.
#NotAFan is a fan-focused public awareness campaign that empowers fans to take a stand against domestic violence. The campaign features sports figures from the New York teams: The Yankees (Joe Girardi), Mets (Jeurys Familia), Knicks (John Starks), Liberty (Kiah Stokes), Rangers (Rod Gilbert), and Cosmos (Lucky Mkosana and Giovanni Savarese) in a series of video PSAs and photography portraits, graded by The Mill’s Damien Van Der Cruyssen.
The message is simple: you can be a baseball/basketball/hockey/soccer fan, a Yankees/Mets/Knicks/Liberty/Rangers/Cosmos fan, but NOT A FAN of domestic violence.
Production Company: Blonde + Co
President: Julie Stahl
Co-Writer & Director: Jimmy Ferguson
Co-Writer: Alexis Grenell
Co Ex-Producer: Glenn Chocky
Co Ex-Producer: Jennifer Susswein
Creative Directors: Julie Stahl, Grey Zisser
Associate Creative Director: Andrea Cueva
Editorial: Blonde + Co Senior Editor: Glenn Chocky
Post Producer: Andy Fortenbacher
Editors: Josh Dion, Juan Parades
Titles & VFX: Fei Yang
Sound Design & Audio Mix: Enos Desjardin
Digital Coordinator: Madelyn Boudousque
Colour: The Mill
Executive Producer: Sallyann Houghton
VFX Producer: Katya Pavlova Colour Producer: Cameron Gray Colourist: Damien Van Der Cruyssen