By presenting a series of footage which contains various scenarios of near-miss and fatal accidents with colliding objects, from cartoon sketches to crashing pianos, the ad aims to warn cyclists against trying to advance whilst turning a corner, asking them to hold back.

The Mill’s 2D Team led by Ben Turner and Pete Rypstra worked to seamlessly composite these varying shots together and maintain the pace of the shifting scenes, adding to the drama and suspense toward the devastating end to the spot.