Calia Fitness Apparel
Calia by Carrie Underwood
Director Michael Kuhn from Greenpoint Pictures was able to film the warmth and essence of Carrie Underwood while she talked to three teenage girls about the invaluable lessons they have learned from sports and how it empowers women in her hometown of Checotah, Oklahoma.
Director:
Michael Kuhn
Production:
Greenpoint Pictures
Agency:
Badgers & Winter
Michael Kuhn
Production:
Greenpoint Pictures
Agency:
Badgers & Winter
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The Mill's Head of Beauty, Burtis Scott also provided a helping hand in the spot while making sure the footage of Carrie Underwood didn't appear "unrealistic or overly made-up' on camera.
Burtis explains "With the most recent campaign for 'Calia,' the footage of Carrie shows her in natural environments wearing very little makeup. She’s talking and reacting with young women in her home town so all retouching I did had to work perfectly with the cutting back and forth between Carrie and those girls whom I did not affect."
Burtis explains "With the most recent campaign for 'Calia,' the footage of Carrie shows her in natural environments wearing very little makeup. She’s talking and reacting with young women in her home town so all retouching I did had to work perfectly with the cutting back and forth between Carrie and those girls whom I did not affect."
CreditsCredits
Agency
Agency: Badgers & Winter
Chief Creative Officer: Madonna Badger
Executive Producer: Celeste Holt-Walters
Senior Art Director: Kristen Murphy
Group Creative Director: Grace Chu
Brand Director: Elizabeth Shirley
Production
Production Company: Greenpoint Pictures
Director: Michael Kuhn
Executive Producers: Tatiana Rudzinski, Jordana Freydberg
Producer: Luke Stevens
Director of Photography: Nate Corbin
VXF & Design
VFX & Design: The Mill
Executive Producer: Sallyann Houghton
VFX Producer: Katya Pavolva
2D Lead Artists: Burtis Scott, Anne Trotman
Colour
Colour: The Mill
Executive Producer, Colour: Dee Allen
Colour Producer: Natalie Westerfield
Colour Coordinator: Evan Bauer
Colourist: Mikey Rossiter
Stills
