The Mill collaborated with BBDO and Director Michel Gondry of Partizan to create Bacardi’s ‘The Night’. The rum brand’s newest campaign captures the energy found within the darkest hours of the evening, which Bacardi has never shied away from.

With help from The Mill’s VFX team, Bacardi claims their rule over the night with the reintroduction of their iconic Bat. The exaggerated CG elements, including the multiplying speaker system, reversing rain, and a mirrored tunnel, bring the spot to life. The work enhances and distorts the scene, presenting an intriguing, fresh take on the nighttime experience.