Donate Life
The World's Biggest Asshole
The Mill teamed up with The Martin Agency and Speck and Gordon of Furlined to tell the inspirational story of the late Coleman F. Sweeney, or as he’s known to those who’ve had the misfortune of crossing his path, ‘The World’s Biggest Asshole’.
Director:
Speck and Gordon
Production Company:
Furlined
Agency:
The Martin Agency
Speck and Gordon
Production Company:
Furlined
Agency:
The Martin Agency
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The Donate Life spot suggests the world instantly became a little better with Coleman’s passing: not because he took his negativity with him, but because the one selfless decision he ever made would result in saving numerous lives. Yes, Coleman is actually a hero.
The aesthetic of the spot was anchored with a muted colour grade by The Mill’s Adam Scott and finished with enhancements by the 2D VFX team.
CreditsCredits
Agency
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Copywriter: Wade Alger, David Vogeleer, Brig White, Miranda Morgan
Designer: Will Godwin
Senior Digital Producer: Jill McGrath
Broadcast Producer: Steve Humble
Managing Director, Account Management: Chris Mumford
Account Director: Audyn O'Rourke
Account Executive: Cori Kaylor, Carter Crenshaw
Production Business Manager: Karen Taylor
Group Project Management Supervisor: Danielle Cin
Production Company
Production Company: Furlined
Director: Speck and Gordon
President/Executive Producer: Diane McArter
Senior Executive Producer: David Thorne
Executive Producer: Jay Wakefield
Line Producer: Greg Schultz
Director Of Photography: Jeff Cutter
Production Designer: Andrew Reznik
Editorial
Editing Company: Cut & Run
Editor: Graham Turner
Executive Producer, Editorial: Carr Schilling
VFX
VFX Company: The Mill
VFX Producer: Jordan Sharon
Production Coordinator: Pat DeVaney
VFX Supervisor: Tim Davies
Lead Flame Artist: Robin McGloin
2D Artist: Don Kim
Colour
Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Diane Valera
Colourist: Adam Scott
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Diane Valera
Colourist: Adam Scott
Sound Design
Sound Design: Lime Studios
Sound Designer: Jeff Malen
Executive Producer, Sound: Susie Boyajan
Music
Music: Duotone
Managing Director: David Leinheardt
Executive Creative Directors: Jack Livesey, Peter Nashel
Executive Producer: Ross Hopman
Producer: Giovonni Lobato
Composed By: Coldplay
Arranged By: Ross Hopman, Jordan Lieb
Performed By: Civil Brother
Stills
