IKEA
Evolution
Mill+ Director, Jeffrey Dates worked closely with Leo Burnett (Toronto) to create a mood piece celebrating IKEA’s 40th Anniversary in Canada. The spot inspires Canadians with new product designs to live a better everyday life.
Director:
Jeffrey Dates
Production:
Mill+
Agency:
Leo Burnett (Toronto)
Jeffrey Dates
Production:
Mill+
Agency:
Leo Burnett (Toronto)
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Director, Jeffrey Dates was able to conceptualize the script to make “each piece feel heroic and have portraiture while the furniture was being constructed. The story concluded with the complete space being happily lived in and enjoyed."
CreditsCredits
Agency
Agency: Leo Burnett (Toronto)
Producer: Franca Piacente
Group Creative Directors: Kelly Zettel, Sam Cerullo
Art Director: Mike Morelli
Group Account Director: Allison Litzinger
Account Director: Danielle Iozzo
Writer: Marty Hoefkes
Production
Production: Mill+
Director: Jeffrey Dates
Executive Producer: Zu Al-Kadiri
Producers: Martha English, Rob Plaxton
Director of Photography: Sean Valentini
Editorial
Editing Company: The Mill
Editor: Jessica Ledoux
Producer: Clairellen Wallin
VFX & Design
VFX & Design: The Mill
Producers: Clairellen Wallin, Georgina Castle
Shoot Supervisor: David Fleet
2D Lead Artist: Kyle Cody
3D Lead Artists: David Fleet, Emily Meger
2D Artists: John McIntosh, Kieran Hanrahan
3D Artists: Will Atkin , Juan Carlos Barquet, Gordana Fersini, Joshua Frankel, Emily Griswold, Scott Hubbard, Jeff Lopez, Paul Liaw, Jonathan McCoy, Matt Parent, George Schermer, Alek Vacura, Jung In Wang
Storyboard Artist: Mark Alan Yates
Colour
Colour: The Mill
Executive Producer, Colour: Dee Allen
Senior Colour Producer: Natalie Westerfield
Colour Coordinator: Evan Bauer
Colourist: Mikey Rossiter
Colour Assistants: Elias Nousiopoulos, Zack Wilpon, Nate Seymour, Daniel Moisoff
Stills
