De Montfort University (DMU), one of the top 10 fastest growing universities in the UK has launched its new campaign 'Dare to Do’. Developed by Cubo, the new campaign heroes some of the 'Dare to Do' stories of DMU's students to show that there is more to university life than meets the eye. Designed to inspire prospective students to dare to succeed in anything they put their minds to, the new spot showcases DMU students that have succeeded through daring to do. These students include a Nigerian dancer, who bucked the family tradition of training to become a doctor, a scientist who succeeded to replicate the cure for Ebola, and a volunteer visiting a school in Ahmedabad, India.

Mill Colourist James Bamford who graded the spot comments; “This was a great one to grade from Director Max Fisher. We went for a more stylistic approach with a vivid and rich palette. The scenes of the dancer at sunset were particularly interesting where we enriched the natural colours that are so beautiful at that time of day."