The 30-second spot 'Sandwich Man’ features Gary Lineker and Paddy McGuinness surprising customers in a local sandwich shop. Gathering hidden camera footage the ad captures the reactions of customers when they are presented with the double act explaining the daily crisp sandwich specials on the blackboard.
The film launches the new range of Walkers crisps which is made up of six new sandwich flavours including Sausage & Brown Sauce, Ham & Mustard and Cheese Toastie & Worcester Sauce.