Budweiser's iconic Clydesdales make a stellar comeback in this simple, heartfelt spot directed by Bud veteran Jake Scott. The commercial follows a single Clydesdale on her journey to become a fully fledged draught horse and the skill and dedication it takes to get there.
VFX work was minimal and mainly focused on making the downtown Los Angeles location where the commercial was shot look like the center of Chicago. Leading up to the shoot, the production teams eagerly awaited the birth of the foal and were closely monitoring the pregnancies of no less than five mares at their farm in Minnesota.
Director:
Jake Scott
Production Company:
RSA Films
Agency:
Anomaly