Mercedes
Timeless Legends
To commemorate the launch of the new 2017 Mercedes-Benz SL during the US Open, Mercedes-Benz USA (MBUSA) featured long-time ambassador Federer in 'Timeless Legends,' a series of vignettes celebrating icons of the tennis world across different decades, paired with a Mercedes-Benz SL from the same era.
Director:
Jeffrey Plansker
Production Company:
B-Reel
Agency:
Merkley and Partners
Jeffrey Plansker
Production Company:
B-Reel
Agency:
Merkley and Partners
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Roger Federer may be done competing for the remainder of 2016, but he is certainly not done entertaining his fans and tennis enthusiasts.
The Mill was delighted to work with Director Jeffery Plansker and Merkley + Partners to help create this timeless, yet unusual portrayal of tennis legend, Roger Federer in Mercedes 2017 ad for their SL-Class.
CreditsCredits
Agency
Agency: Merkley and Partners
Producer: Alexander Kobak
Creative Director: Kirk Mosel
EVP/Group Creative Head: Chris Landi
Production Company
Production Company: B-Reel
Director: Jeffrey Plansker
Executive Producer: Michael McQuhae
Producer: Jay Shapiro
Director of Photography: Neil Shapiro
Editorial
Editing Company: General Editorial
Editor: Noah Herzog
VFX & Design
VFX & Design: The Mill
Executive Producer: Melanie Wickham
Producer: Dan Love
Shoot Supervisor: West Sarokin
Creative Director: West Sarokin
2D Lead Artist: Keith Sullivan
2D Artists: Ben Kwok, Dae Yoon Kang
Colour
Colour: The Mill
Executive Producer, Colour: Dee Allen
Colour Producer: Natalie Westerfield
Colourist: Michael Rossiter
Stills
