Ford Fusion
Instincts
Mill+ teamed up with Zubi Advertising to create Ford’s latest commercial ’Instincts’. The dynamic ad, directed by Jeffrey Dates out of Mill+, features a host of CG visuals, including a CGI photo-real car.
Director:
Jeffrey Dates
Production Company:
Mill+
Agency:
Zubi Advertising
Jeffrey Dates
Production Company:
Mill+
Agency:
Zubi Advertising
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The Mill’s 3D team worked closely under Dates’ direction to craft a series of visuals that represented the drivers ‘instincts’ such as butterflies, goose bumps and flowing hair. Dates comments " it was really important that the emotion of the driver be represented while connecting with the Fusion experience. The thrill and excitement of driving a Ford Fusion can be seen as she feels butterflies as she anticipates driving the car. Each transition offers an opportunity to change the color of the car."
CreditsCredits
Agency
Agency: Zubi Advertising
Executive Creative Director: Ivan Calle
Associate Creative Director: Fran Losada
Associate Creatine Director: Jorge Jacome
Senior Copywriter: Marcus Dawson
Senior Art Director: Christian Duran
Group Director: Marlin De La Maza
Account Director: Susan Osario
Account Supervisor: Lindsay Fifelski
Senior Account Executive: Damaris Rosales
Account Executive: Kelly Dakesian
Head of Integrated Production: Tim Hawkes
Executive Integrated Producer: Ronnie Gonzalez
Production
Production: Mill+
Director: Jeffrey Dates
Executive Producers: Zu Al-Kadiri, Ian Bearce
Producer: Laura Morris
Director of Photography: Magdalena Gorka
Editorial
Editing Company: The Mill
Editor: Charlotte Carr
VFX & Design
VFX & Design: The Mill
Executive Producer: Zu Al-Kadiri
Producers: Georgina Castle, Colin Blaney
Production Coordinator: Tabitha Ozturk
Shoot Supervisor: Tom Bardwell
Creative Director: Jeffrey Dates
2D Lead Artist: Jamie Scott
3D Lead Artists: Justin Kurtz, Tom Bardwell
2D Artists: Alex Dreiblatt, Kieran Hanrahan, Mina Nir
3D Artists: Shawn Lipowski, Alex Allain, Carlos Sandoval, Christina Ku, Jimmy Gass, Justin Diamond, Laura Sayan, Paul Liaw, Sean Dooley, Seon Crawford
Motion Graphics: Joe Sanabria, Mark Alan Yates, Mike Schaeffer, Tetsuro Mise
Colour
Colour: The Mill
Executive Producer, Colour: Dee Allen
Colour Producer: Natalie Westerfield
Colour Coordinator: Evan bauer
Executive Producer, Colour: Dee Allen
Colour Producer: Natalie Westerfield
Colour Coordinator: Evan bauer
Colourist: Mikey Rossiter
Stills
