Super Bowl 2012
Budweiser - Return of the King
Beer. Hot Wings. The Budweiser Clydesdales. These are all things that come to mind when one thinks about the modern-day Super Bowl. But sadly, during the days of Prohibition, the Dust Bowl was the only 'bowl' folks had on their minds.
Budweiser's 'Return of the King,' via Anomaly, hails the triumphant return of the Budweiser Clydesdales to a town that has been deprived of alcohol for 13 years.
Budweiser's 'Return of the King,' via Anomaly, hails the triumphant return of the Budweiser Clydesdales to a town that has been deprived of alcohol for 13 years.
Director:
Jake Scott
Production Company:
RSA Blackdog Films
Agency:
Anomaly
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The Super Bowl commercial is directed by RSA's Jake Scott, who delivers the stylish storytelling for which he's known that has earned him Cannes Grand Prixs, Emmy nominations and heaps of other accolades. Like an oasis in the desert, the Budweiser delivery truck comes rumbling in to a Western town full of thirsty, appreciative people.
"Return of the King was really enjoyable to work on. Anomaly's team was very collaborative, and the spot was beautifully shot so the work we did just enhanced what was already there," says Lead 2D Artist Naomi Anderlini. "The objective was to make the spot feel like it was shot in the 1920's, so we removed anything from the scenes that looked like modern technology. We enhanced the '20s look by adding a tram and some tram cables to another shot, made some minor color tweaks and added some 1920's signage."
"Return of the King was really enjoyable to work on. Anomaly's team was very collaborative, and the spot was beautifully shot so the work we did just enhanced what was already there," says Lead 2D Artist Naomi Anderlini. "The objective was to make the spot feel like it was shot in the 1920's, so we removed anything from the scenes that looked like modern technology. We enhanced the '20s look by adding a tram and some tram cables to another shot, made some minor color tweaks and added some 1920's signage."
CreditsCredits
Agency
Agency: Anomaly
Producer: Winslow Dennis
Creative Director: Mike Byrne
Production
Production Company: RSA Blackdog Films
Director: Jake Scott
Executive Producer: Tracie Norfleet
Producer: David Mitchell
Director of Photography: Chris Soos
Editorial
Editing Company: Peepshow Post
Editor: Andrea MacArthur
Edit Assist: Healy Snow
VFX & Design
VFX & Design: The Mill
Executive Producer: Jo Arghiris
VFX Producer: Zu Al Kadiri
Shoot Supervisor: Eliza Pelham Randall
2D Lead Artist: Naomi Anderlini
2D Artists: Albert Cook, Matt Wilmshurst, Randy McEntee
Assist: Patrick Mahoney