From Reset director Wally Pfister and the creative team at FCB CHI, Michelob’s 'Workout Face' appeals to anyone who likes to push themselves that extra mile, and anyone who likes beer.
Graded by Mill Chicago Head of Colour, Luke said, “We went for strong contrasts and cool tones in the workout shots, juxtaposed with warm tones at the end to complement the Michelob beer.”