FIFA World Cup 2014
Budweiser - Collective Energy Act 1
The Mill worked with Anomaly and director Garth Davis to create 'Collective Energy Act 1,' a beautiful 2014 FIFA World Cup spot for Budweiser highlighting the power to unite fans across the globe through their love of the game.
Shot in six countries over 20 days, the culture and scenery in each scene is paired with powerful music building a heart-pounding energy. The Mill created visually stunning effects for the scenes, enhancing the fun and giddiness of World Cup celebrations.
Director:
Garth Davis
Production Company:
RESET Films
Agency:
Anomaly
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The stadium scene was shot while the stadium was empty and dark. The 3D team then built an identical CG stadium, and filled it with the cheering crowd. Lights, sparks and fireworks were added by the 2D team to light up the night.
Mid-spot, a large, majestic earth comes into view. This was was created entirely from scratch by the 3D team from real satellite footage, projected onto the surface of the CG earth.
Emotions run deep when it comes to football, and this spot highlights how the world unites in its love of the World Cup. May the best team win.
CreditsCredits
Agency
Agency: Anomaly
Producers: Brad Powell, Holly Flaisher
Creative Director: Andrew Loevenguth
Creatives: Adrian Chan, Doug Hamilton
Production
Production Company: RESET Films
Director: Garth Davis
Executive Producer: Karen Sproul
Editorial
Editing Company: Rock Paper Scissors
Editor: Stewart Reeves
VFX & Design
VFX & Design: The Mill
Executive Producer: Melanie Wickham
VFX Producer: Jeremy Moore
Shoot Supervisor: Hitesh Patel
2D Lead Artist: Kyle Cody
3D Lead Artist: Jeffrey Dates
2D Artists: Kshitij Khanna, Jeff Butler
3D Artists: Yong Chan Kim, Wyatt Savarese, Hassan Taimur, Weichieh Yu, Nick Couret-Chailloux, Alex Allain, Ben Jones, Sean Dooely, Bogdan Milhajlovic
Motion Graphics: Steve Kutny, Joey Park
Colour
Colour: The Mill
Colourist: Fergus McCall
Colourist: Fergus McCall