Old Spice
Innocent
The Mill continues its Old Spice collaboration with Wieden+Kennedy (Portland) in ‘Innocent’, part of the brand’s newest campaign full of wacky, wonderful humor, ‘Smell ‘Em Who’s Boss’. The spot was directed by Steve Ayson of MJZ.
‘Innocent’ sees the most bubbly blackmail that ever was, made possible in part by The Mill’s VFX artists who composited liquids, bubbles and suds onto the piano.
Director:
Steve Ayson
Production Company:
MJZ
Agency:
Wieden+Kennedy (Portland)
CreditsCredits
Agency
Agency: Wieden+Kennedy (Portland)
Copywriter: Matt Mulvey
Art Director: Lawrence Melilli
Integrated Executive Producer: Erika Madison
Creative Director: Max Stinson, Erik Fahrenkopf
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Producer: Chris Capretto
Business Affairs Manager: Dusty Slowik
Account Director: Michael Dalton
Account Team: Georgie Gooley, Nick Pirtle
Account Executive: Dave Ellerbee
Production
Production Company: MJZ
Director: Steve Ayson
Executive Producer: Emma Wilcockson
President: David Zander
Line Producer: Mark Hall
Director of Photography: Robert Elswit
Editorial
Editing Company: Exile Edit
Editor: Kirk Baxter
Assistant Editor: Zaldy Lopez
Executive Producer: Carol Lynn Weaver
Executive Producer: Carol Lynn Weaver
Head of Production: Jennifer Locke
Post Producer: Toby Louie, Brittany Carson
VFX
VFX: The Mill
Senior Producer: Chris Harlowe
Production Coordinator: Rustie Burris
VFX Supervisor: James Allen
2D Lead Artist: Narbeh Mardirossian
2D Artists: Andy Dill, Alex Candlish, Jale Parsons, Don Kim, Lisa Ryan, Brad Scott, Chris Payne, Tommy Smith
3D Artists: Michael Lori
Matte Painting: Andy Wheater, Nathan McKenna
Music & Sound Design
Original Music: Joint
Composers: Noah Woodburn, Tim Ribner
Producer: Sarah Fink
Sound Designer: Brian Emrich / Trinitite
Final Mix
Studio: Lime Studios
Engineer: Rohan Young
Assistant Engineer: Ben Tomastik
Executive Producer: Susie Boyajan
Stills
