Super Bowl 2011
Bud Light - Product Placement
Advertising often resorts to comedy to get the message across, and in this spot, even manages to have a sense of humor about itself. Bud Light's Super Bowl pleaser 'Product Placement' is out of DDB Chicago and directed by Baker Smith, with FX by The Mill NY. It opens with a director on a film set-circa the Times of Knights in Castles-expressing his reservations about product placement on the set. That's until he realizes he'll reap the spoils of the featured product. Cut to Bud Light signage featured just about everywhere.
Director:
Baker Smith
Production Company:
Harvest Films
Agency:
DDB Chicago
Campaign:
Super Bowl 2011
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A life-sized Castle interior was created for the atmospheric spot. Our Mill Team added details including a chandelier built out of Bud Light bottles and a Bud Light-themed pinball machine. All stunts for this action-packed crowd pleaser were performed on set with only a little re-timing in Post.
CreditsCredits
Agency
Agency: DDB Chicago
Producer: Will St. Clair
Creative Directors: Mark Gross, Chuck Rachford
Creatives: Brian Fink, Chad Broude
Account Director: JT Mapel
Production
Production Company: Harvest Films
Director: Baker Smith
Executive Producer: Bonnie Goldfarb
Producer: Rob Sexton, Laure Stevens
Director of Photography: Jonathan Sela
Editorial
Editing Company: Whitehouse Post Chicago
Editor: John Smith
VFX & Design
VFX & Design: The Mill
Executive Producer: Verity Grantham
VFX Producer: Dan Roberts, Claudia Guevara (Color)
Shoot Supervisor: Tim Davies
2D Lead Artist: Tristian Wake
Assist: Patrick Mahoney, Jeanette Williford, Brian Houlihan, Robert Bruce, Albert Cook, Jade Kim
Colour
Colour: The Mill
Colourist: Fergus McCall
Colour Assist: DJ Miranda