State Farm
Wrong / Right
The Mill worked with DDB Chicago and Directors Will Hoffman and Julius Metoyer of MJZ on this campaign for State Farm Insurance. “Wrong / Right" is the first spot to debut State Farm’s new tagline “Here to help life go right” by showing a series of things going wrong in people’s everyday lives.
Directors: Will Hoffman and Julius Metoyer
Production Company: MJZ
Agency: DDB Chicago
CreditsCredits
Agency
Agency: DDB Chicago
Chief Creative Officer: John Maxham
Chief Production Officer: Diane Jackson
SVP, Group Creative Directors: Mel Routhier, John Hayes, Barry Burdiak
SVP, Group Strategy Director: John Manley
VP, Creative Director:
VP, Creative Director:
Mike Schif
VP, Executive Producer: Scott KemperCreative Directors: Chad Broude, Brian Kemper
VP, Senior Account Director: Kim Brun
Executive Producer: Debora den Iseger
Associate Producer: Katie Greenbaum
Account Supervisors:
Jaclyn Govostis, Tina Rosin
Account Executive:
Kristen Dahlen
Production
Production Company: MJZ
Directors: Will Hoffman, Julius Metoyer
Executive Producer: Eriks Krumins
Producer: Emily Skinner
Director of Photography: Alwin Kulcher
Editorial
Editing Company: Final Cut
Editor : Rick Russell
Edit Assist: Betty Jo Moore
Producer: Rebecca Baker
VFX & Design
VFX & Design: The Mill
Executive Producer: Jared Yeater
Producers: Nicole Duncan, Alex Bader
Shoot Supervisor: Udesh Chetty
Creative Directors: John Leonti, Mike Di Nocco
2D Lead Artist: Udesh Chetty
3D Lead Artist: Richard Tepavchevich
2D Artists: Jonathan Freeman, Daniel Popovic, Andrew Pellicer
3D Artists: Jordan Carroll; Maureen Lu; Ben Jones
Matte Painting: Jie Zhou, Rasha Shalaby, Itai Muller
Production Coordinator: Samantha Hernandez
Colour
Colour: The Mill
Executive Producer, Colour: Laurie Adrianopoli
Colour Coordinator: Jamie Hoskins
Colour Assists: Mikey Pehanich, Lindsey Mazur
Stills
