The Mill worked with Wieden+Kennedy (Portland) and Director Wayne McClammy from Hungry Man to help create ‘Audition’ for Verizon’s latest campaign, 'Better Network'.
Director:
Wayne McClammy
Production Company:
Hungry Man
Agency:
Wieden+Kennedy (Portland)
The ad brought together the original crew from '30 Rock’, and has Jenna Maroney (Jane Krakowski), Kenneth Parcel (Jack McBrayer) and Frank Rossitano (Judah Friedlander) back on stage.
The Mill’s Creative Director Chris Knight comments: “We experimented with multiple ways to present the physicality of signal dropping off. We implemented really different VFX techniques for each character. Mill artists performed facial feature stretching, blocking, glitch effects, a flip-over and overall distortion to deliver a physical representation of a bad streaming service. It took roto and a clean plate to achieve these amazing effects."