The spot portrays the often awkward moment for teens when they step out of their parents car at the school gates. It begins with a number of kids reluctantly saying goodbye and joining their friends, when in glides a brand new, white VW Tiguan on to the scene. A father and daughter duo are seen nodding to ‘Hip Hop’, the sound track of Dead Prez inside. The school crowd look on in envy, hair blowing, mouths opening in awe as the time frame of the camera slows right down, echoing VW's end line ‘Cool. Calm. Connected.’