Mill+ Director Nick Lines collaborated with Leo Burnett and Nintendo to create 'Toughest Pilot Around’ for the brand’s newest game, Kirby: Planet Robobot.
Director:
Nick Lines
Production:
Mill+
Agency:
Leo Burnett
Mill artists used animation to give Kirby a spunky personality, equipping him with a high-tech mech suit, flamethrowers and chainsaws to beat down evil forces. What begins with a slightly ominous feel switches to fun and energetic when Kirby makes his big entrance.
Nick explains: “It was great working with Leo Burnett and Nintendo again. 'Toughest Pilot Around' was our first full CG spot for them. The main challenge was filling the world with enough detail to make the spot feel real. Each prop needed to be modelled, textured and look dev’d. We had to add a certain amount of dirt and grime to all the surfaces to take away the clean CG look, then added in layers of smoke and atmosphere for depth and visual interest to the frames. Subtle lens effects like distortion, chromatic aberration and lens flares were brought to the spot to further help break up the CG feel and add some realism."
Sound was then added to help complete the world the team created. Nick adds, "I recommended a composer I’ve worked with a number of times, Aaron Drake, who create the score for the spot, including the dance track for the game footage. The music and sound really helps to complete the world we created."
Production: Mill+
Director: Nick Lines
Executive Producer: Elizabeth Newman, Luke Colson
Producer: Jordan Sharon
Associate Producer: Anica Douglass
Editing Company: The Mill
Editor: Nate Park
Edit Assist: Natalie Wozniak