The ad begins with a classic image of the latest Peugeot 308 seductively winding round a mountainous landscape. The scene is then abruptly interrupted by front man and Trainspotting star, Peter Mullan, who asks the viewer, in an equally compelling voice, not to be only led by what they see but consider the facts behind what makes up the car, stating 'what makes you buy the car is the image, but what makes you love the car, is the detail.'

The Mill’s 2D and 3D Teams worked to create the visuals which appear to emerge from the screen, containing facts and figures about the vehicle and Mill Colourist, Seamus O'Kane graded the spot.