The Mill worked with Director Dante Ariola of MJZ and Made Movement to create Lyft’s commercial debut, ‘Riding is the New Driving’.
Director:
Dante Ariola
Production Company:
MJZ
Agency:
Made Movement
The spot features a quirky cast of characters as they're completely road blocked on one of the many infamously jam-packed freeways of Los Angeles.
Mill artists enhanced the overall look of the ad by touching up the vehicles and incorporating natural elements with matte paintings of trees and greenery.