Acura
Rides That Require Waivers
The Mill and Mullen continue Acura's campaign with 'Rides That Require Waivers', Directed by The Tilford Brothers of Reset.
Director:
The Tilford Brothers
Production Company:
Reset
Agency:
Mullen
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Acura promises a roller coaster-like thrill as a line of 2015 TLX models zoom down the freeway with incredible precision. 2D lead artist Jake Maymudes oversaw the entire campaign.
Maymudes comments: "We digitally augmented the timing of the cars to make them closer together and increase their speed. To create the sequence, we shot one car live action and replicated it in CG."
Catch the other spots in the campaign here.
CreditsCredits
Agency
Agency: Mullen
Producers: Jon Drawbaugh, Liz Shook
Creative Director: Mark Wenneker
Creatives: Jesse Gazzuolo, Jon Willard, Sean Stell
Account Directors: Jeff Mayes, Jeff Prince
Production
Production Company: Reset
Director: The Tilford Brothers
Executive Producer: Jeff McDougall
Producer: Bridgitte Pugh
Director of Photography: Jess Hall
Editorial
Editing Company: Rock Paper Scissors
Editor: Adam PertofskyVFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Producer: Jordan Sharon
Shoot Supervisors: Kathy Segal, Jake Maymudes
Creative Director: John Leonti
2D Lead Artist: Jake Maymudes
3D Lead Artists: Robert Chapman, Ed Boldero
2D Artists: Tim Robbins, Jeannie Huynh (Remedy), Lisa Ryan, Kevin Flores, Becky Porter, Ashley Forbito
3D Artists: Danny Yoon, Carl Harders, Jesse Flores, Kenzie Chen, Jonah Austin, Jason Jansky, Lu Meng-Yang, Katie Yancey, Juan Zavala, Blake Sullivan, Hartwell Durfor, Milton Ramirez
Matte Painting: Andy Wheater
Production Coordinator: Benjamin Sposato
Colour
Colour: The Mill
Colorist: Fergus McCall
Colorist: Fergus McCall