The 30-second spot ‘Collider’ sees a team of scientists attempting to fuse “the great taste of a crisp with the molecules of a cracker.” As the two pass through a collider, they merge to form the new Walkers Crispy Cracker. However, in true Gary Lineker style, he suddenly appears and we see him traveling through the collider and interjecting the Crispy Cracker before it makes its way out.

3D Lead Artist Sam Driscoll comments; "For this project we used the procedural power of Houdini to generate a CG tunnel in order for Gary Lineker to appear to fly through. Going fully procedural meant we had maximum flexibility to make wide sweeping changes to the tunnel in just a few clicks. Gary's helmet had to be re created in CG and tracked back over the original; this was so that the reflections from the CG environment would marry up with the lighting on Gary's head."