The spot shows the interactions and emotions of people experiencing Cox’s video experience, 'Contour'. Mill Colourist Matt Osborne said, "It's always a pleasure as a colourist to work on a job like this. Sumptuous lighting with great content, along with director Daniel Skoglund and agency creatives of Doner who really wanted to push the style of the grade, made for a beautiful piece. We went for a bold contrast with a modern cinematic grading style. Some extra separation of tones and a fine film grain completed the look."