Working to incorporate their illustrious xDrive technology to a totally new field, BMW launch this seemingly 'game-changing baby product', created to produce more ‘secure toddling’ through dynamic control. The spot takes the viewer on a fabricated journey, explaining the conception of this revelatory idea. Starting with the classic BMW car as the focus of inspiration, the film moves on to the process of experimentation, attempting to redirect the xDrive technology through sketches and calculations, then, finally, to the end product being tried and tested by a baby toddler.