In each of the spots a bullet, a diver, a fist, a wrecking ball, or a striking match moves slowly towards, respectively, a bottle, a diving pool, a wooden plank, a brick wall, or a matchbox, where an explosive transference of power occurs as they transition into an emerging Acura TL. 'Bullet' was shot at 7000 frames per second but the other spots were all shot at just 1000 fps. "It was great fun figuring out how to shoot them; each spot had its own challenges. There were a lot of ambitious practical rigs, from tracking bullets to underwater cable cams that had to be blended seamlessly with our digital FX," says Angus. "At the point of transition from object to car, a great deal of carefully considered and crafted work made it look magical and seamlessly timed out."