Super Bowl 2016
Jack in the Box - Declaration of Delicious
The Mill’s Adam Scott, Head of Colour in the Los Angeles studio, set a misty look for Jack in the Box’s Super Bowl 50 spot. ‘Declaration of Delicious’ was created by David&Goliath in collaboration with Director Ruben Fleischer of Caviar as part of Jack in the Box’s ‘Double Jack’ campaign.
Director:
Ruben Fleischer
Production Company:
Caviar
Agency:
David&Goliath
Ruben Fleischer
Production Company:
Caviar
Agency:
David&Goliath
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Adam used the iconic Washington Crossing the Delaware painting as reference when grading the fast food spoof. Adam explains, “Comedy aside, it was all about creating a moody and epic feel whilst retaining the details in the product. We went for a foggy look overall to emulate the painting.”
CreditsCredits
Agency
Agency: David&Goliath
Producer: Karen Jean
Executive Creative Director: Steve Yee
Art Director: Rob Casillas
Account Director: Michael Tebbe
Copywriter: Courtney Pulver
Production
Production Company: Caviar
Director: Ruben Fleischer
Director of Photography: Ken Seng
Editorial
Editing Company: Spinach Editorial
Producer: Patricia Guishikuma, Jonathan Carpio
Editor: Ben McCambridge
Edit Assist: Richard Gonzalez
VFX
VFX Company: Fell VFX
Colour
Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Diane Valera
Production Coordinator, Colour: Jackson Rogers
Colourist: Adam Scott
Stills
