Gatorade
Don't Go Down
TBWA Chiat Day worked with The Mill and Director Stuart McIntyre of Imperial Woodpecker to create a new global campaign for Gatorade starring Lionel Messi. ‘Don’t Go Down’ launched in time for FC Barcelona’s UEFA Champions League match.
Director:
Stuart McIntyre
Production Company:
Imperial Woodpecker
Agency:
TBWA Chiat Day
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Artists at The Mill added a number of elements to enhance the intensity throughout the commercial. A mural of Messi was digitally painted onto a building façade, and the 2D team used high-speed footage of football players going after Messi to create the dramatic diorama shot. Using Massive, 3D artists built crowd sequences to simulate the fan-filled mania headed for the match.
CreditsCredits
Agency
Agency: TBWA Chiat Day
Producer: Chris Spencer
Executive Creative Director: Brent Anderson
Global Creative Director: Renato Fernandez
Creative Director: Mark Peters
Global Creative Director: Renato Fernandez
Creative Director: Mark Peters
Production
Production Company: Imperial Woodpecker
Director: Stuart McIntyre
Executive Producer: Doug Halbert
Producer: Matt Wersinger
Editorial
Editing Company: Whitehouse Post
Executive Producer: Jonlyn Williams
Executive Producer: Jonlyn Williams
Editor: Charlie Harvey
VFX
VFX: The Mill
Executive Producer: Enca Kaul
Producer: Ben Sposato
Production Coordinator: Pat DeVaney
2D Lead Artist: Bill Higgins
2D Artists: Tara DeMarco, Krysten Richardson
Matte Painting: Andy Wheater
Massive (Crowd Simulation): Matt Longwell
Colour
Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Diane Valera
Production Coordinator, Colour: Jackson Rogers
Colourist: Adam Scott
Stills
