The ad recalls those childhood days when we would do anything to steal Dad from his busy work, and lands the point onto the ultimate father-daughter bond. For a lovely time with family, what speaks more than freshly made s'mores? 

The spot was beautifully graded by Adam Scott, the Head of Colour at The Mill in Los Angeles. From a gloomy greenish tone to mellow orange, the seamless transition in colour perfectly corresponds with the story's mood, shifting from a downbeat tone to a delightful one.